NBA star Zion Williamson has more to celebrate than his recently announced five-year maximum rookie contract extension with the New Orleans Pelicans, worth up to $239 million. Williamson was also victorious in a lawsuit he filed against his former agent Gina Ford, and her agency Prime Sports Marketing LLC (“Prime Sports”). The case is Williamson v. Prime Sports Marketing LLC et al. in the District Court for the Middle District of North Carolina, No. 1:19-cv-00593.
Williamson entered into a marketing agreement with Ford and Prime Sports when he was just a freshman at Duke University. He brought suit in 2019, seeking to void the marketing agreement on the grounds that it violated North Carolina’s Uniform Athlete Agent Act (“UAAA”), by failing to include a “conspicuous” warning to the student athlete that execution of the contract would result in a loss of intercollegiate eligibility. In January 2021, the court ruled in favor of Williamson, holding that Williamson’s agreement with Ford and Prime Sports failed to contain the required warning, and also failed to meet the UAAA’s requirements in several other respects. The court thus deemed the marketing agreement void and unenforceable.